XO Sunshine Beach
The XO Group at Sunshine Beach is located in the stylish Duke Street Promenade and is an impressive full refurnished two level complex offering a modern Asian restaurant, wine bar and bistro and boutique bottle shop, all matched with impeccable service.
The new owners commissioned Ems Design for stragety and implementation of a total marketing and communication plan. The beginning was to create a master brand identity to become part of a logo family. Each of the restaurants where to have their own brand identity. The chosen identity was then applied across all marketing collateral including press advertisements and signage, and a website maintained with a content management system.
- brand strategy consultancy
- brand development and implementation
- website design and development
- printed marketing materials
- direct mail and press campaign
- signage and collateral