OneSteel Australian Tube Mills
OneSteel Australian Tube Mills commissioned Ems Design to provide a solution for staff product training across Australia. The solution had to be a centralised yet global system to deliver training anywhere 24/7/365 from any computer connected to the internet across offices in Australia. The solution had to ensure flexibility to cater for site specific conditions. It enables you to communicate all vital information and workplace requirements without the need for time commitments from internal resources. It also needed to reinforce core brand messages and commitment to safety and training within the company.
Ems Design custom built an online training portal specifically with restictive user registration delivering mutliple interactive training modules. The new training system was launched nationally simultaneously with an integrated marketing campaign. The result has been extremely positive with customer membership take-up, improved delivery of product information, and increased product sales. Ems design has worked on many various other projects to date – we know our steel!
- Business Case Project Assessment & Scoping
- Business & Marketing Strategy Consultancy
- Custom web programming and development
- Campaign strategy and planning
- Promotional items
- Animated & Interactive Training Modules with Testing & Certification
- Electronic direct mail campaigns
- Printed Direct mail
- Brand strategy, design and development
- Marketing & Technical collateral design and production
- Product launch strategy
- Press advertising and media placement
- Point of sale