Brand Protection - Trademark It!
Intellectual Property (IP) is like an insurance policy for your creative ideas.
A strong brand is more than just the trade name applied to a product or service. We understand the increasingly important role of brands in the marketplace and their value as business assets. We appreciate that building and effectively managing brand equity is vital to establish and maintain a competitive advantage.
We represent a vast array of high quality businesses trading right across the commercial spectrum, such as industrial products, retail, clothing, consumer goods, financial services and cosmetics. Our services range from filing and prosecuting trademark applications through to assignments and licensing, searching and watching, infringement and validity advice, oppositions, portfolio management and renewals, due diligence, and commercialisation advice/assistance.
Download more information about Australian Trademarks (pdf 78k)
Trademark Articles
Click the links below to read some articles on trademarking Managing Director Madelene Hall wrote for Business Matters magazine (PDFs open in a new window).
Every business has at least one trademark! How many does yours have?
What is the difference between a trademark and a design?
Christmas – A time for family, food and infringement actions!
